Digital Marketing Executive

Job Category: Marketing
Job Type: Full Time
Job Location: Chennai
Experience: 2+ Years
Qualification: Any Degree
Job Description:
We are seeking a Digital Marketing Executive to join our growing team in Chennai. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our brand and services. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities:

Plan and execute all digital marketing efforts including SEO, SEM, and PPC campaigns

Develop and manage email marketing strategies and social media campaigns across platforms (Facebook, LinkedIn, Instagram, etc.)

Create, manage, and optimize Google Ads campaigns to maximize ROI

Monitor and analyze website traffic and performance using Google Analytics and other tools

Collaborate with internal teams to create engaging content aligned with marketing objectives

Manage and update website content using WordPress

Identify trends and insights and optimize performance based on analytics

Stay up to date with the latest digital marketing trends and best practices

Key Skills Required:

Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Google Ads & PPC Management
Email Marketing
Social Media Marketing (Organic & Paid)
Google Analytics & Performance Reporting
WordPress Website Management